Company takes potty training to next level - South Lake Press: Money

Lady Lake Company takes potty training to next level

Print
Font Size:
Default font size
Larger font size

Posted: Sunday, January 5, 2014 6:00 am

Remember the old riddle, “What does a girl do sitting down, a boy standing up and a dog on three legs?”

Shake hands, of course.

But the joke has an application one inventor has capitalized upon – a little urinal for potty training little boys.

James C. McKiney came up with the idea for the Lil Marc Training Urinal in 1999 and began helping families train their boys using his unique product.

McKiney is no longer involved with his invention, which was recently featured on the Rachel Ray Show. Kent Campbell and Denis Espinoza took over the company Sept. 26.

Their premise is simple. When it’s time for potty training, boys need something different – at least most of the time. The Lil Marc Training Urinal is just the thing to make a frustrating time into a successful training process.

“It’s a simple idea but a great product,” said Espinoza, the new president of Lil Marc Inc. in Lady Lake. “Moms have been potty training boys forever, teaching them to sit on the toilet. Realistically, boys don’t always sit down.

“It’s one of those, ‘Why didn’t I think of it?’ ideas.”

The LiL Marc boys potty training urinal looks like the full size urinals found in public restrooms, only on a smaller scale, but it’s not porcelain. It’s 100 percent American-made with 100 percent recycled plastic. And it’s just the right height for potty training little boys while allowing them to learn to stand while taking care of business.

“My sister used it,” Espinoza said. “She was struggling with my nephew and was able to put it in the tub so even if he missed there was only a little mess.”

What more can you ask of a potty training session, less mess and more success?

George Norman, the previous CEO, stepped down when Campbell and Espinoza took over in September. But Norman continues on as the chief financial officer.

Espinoza and Campbell came in with new ideas, a lot of energy and challenges.

“There was no inventory available when we took over,” Espinoza said.

That’s changed. LiL Marc, Inc. received inventory of 2,500 LiL Marc Training Urinals in mid-December and began rolling out an aggressive marketing campaign for consumers of the product. Espinoza and Campbell are building a client list of retailers with brick and mortar stores and other consumer outlets.

“I have an extensive background in IT and social media,” said Espinoza, 30. “We’ve done a lot of work going into IT and we’ve tapped into social media. We’re starting to see some good results.”

Their marketing campaign involves using social media, search engine advertisement through Bing, Google, Yahoo, etc. and with these advertising strategies in place, management envisions growth and widespread distribution of the LiL Marc Training Urinal.

“We’re exploring other affiliated marketing programs and working on making strategic partnerships with other companies to list our products,” said Espinoza. “We are actively looking for charities that focus on kids to partner with.”

Lil Marc is an easy product to use.

It’s easy to empty and clean and includes a portable stand and wall bracket to make the LiL Marc the right height for any little boy.

LiL Marc boys training urinal can be attached to any door or wall using the enclosed mounting bracket and screws.

To empty, simply lift the LiL Marc training urinal from the stand or mounting bracket and pour contents from the trainer through the pour spout on top.

LiL Marc boys training urinal may be cleaned with any detergent or bathroom cleaner.

LiL Marc Inc. is a wholly owned subsidiary of Great Plains Holdings Inc stock symbol GTPH. It is manufactured by Blow Molded Products in Riverside, California, while Lil Marc Inc., owns the mold and the patient to the product.

The warehouse is in Lady Lake.

Campbell, 50, has extensive leadership and manufacturing experience. He has been the manager of RSM Reports LLC since its formation in April 2008. He also owns and manages residential income properties within The Villages. At the age of 18 he was a co-founder of the California-based In Pro Corporation, specializing in plastics manufacturing for door and wall protection.

The Lil Marc Training Urinal sells for $29.95 and $59.90 for two. Shipping is $8.50 for one, or $11.50 for two.

Call 800-234-6272 for information.

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Online poll

Loading…